Guide To Doing Business In Canada: Advertising & Marketing

Advertising & marketing

With a well-educated population, a vibrant media industry, and relatively clear regulations related to advertising and promotions, Canadians produce some of the best advertising creative in the world.

However, foreign advertisers should be aware of the unique aspects of Canadian law and culture that govern advertising in Canada. For example, in the province of Québec, language laws mandate equal prominence of French on all packaging, product warnings and instructions, and greater prominence of French at point-of-sale and, in many circumstances, in advertising and pro­motions. This requirement reduces the amount of space available to advertisers, especially in the case of packaging for national products.