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ARTICLE · 08 JULY 2011

Flash: The Expansion Of Generic Top-Level Domain Names: www.limitedonlyby.imagination

Davies Ward Phillips & Vineberg LLP
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On June 20, 2011 the Board of the Internet Corporation for Assigned Names and Numbers (ICANN) approved a recommendation to expand the number of generic top-level domains (gTLDs).

CanadaMedia, Telecoms, IT, Entertainment
Elliot Greenstone
Elliot Greenstone
Gillian Stacey
Gillian Stacey
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On June 20, 2011 the Board of the Internet Corporation for Assigned Names and Numbers (ICANN) approved a recommendation to expand the number of generic top-level domains (gTLDs). There are currently 22 gTLDs, the suffixes at the end of domain names that form an integral part of the Internet address system, including the well known .com, .org and .net.  This number could expand to potentially hundreds or thousands of new gTLDs1 starting in 2012.  The new naming system aims to diversify the domain name space and allow for different registry business models and target audiences, and will give businesses the opportunity to associate themselves with a specific industry and/or market their brand in new and innovative ways.

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