Corporate event sponsorships are an excellent and strategic way
in which to promote a company's brand to a diverse and wide
audience and prospective consumer base. On a global scale,
some of the largest entertainment, fashion and sports events fall
in January and February (Fashion Weeks, Superbowl, Winter Olympics,
Grammy's, Oscars). Ever eager to explain the legal issues
involved in branding strategies, Froese Law has dedicated this
week's newsletter to the legal pitfalls of event
sponsorship.
Through event sponsorship, brands align themselves with key
consumer events in an attempt to capture the attention of a large
audience of event attendees. The more logical/complimentary a
match between brand and event (i.e. credit card for fashion shows,
pizza for Superbowl, airline for Winter Olympics), the more
effective the associated connection becomes in the consumer's
mind. This is grand scale thinking, but there are entry level
sponsorship opportunities (i.e.
