Celebrating CASL's 2nd Anniversary: Some Faqs (Today: Content Requirements)

As noted in a recent blog, Canada's anti-spam legislation, generally known as CASL, came into effect in large part on July 1, 2014.  We thought it would be helpful to remind people of some of CASL's key components.   (Please see  http://blog.blg.com/nfp/Lists/Posts/Post.aspx?ID=385 for information on the basic requirements under CASL and http://blog.blg.com/nfp/Lists/Posts/Post.aspx?ID=389 for information on consents.)

Today we will look at the main content required under CASL.  (Please keep in mind that there are many details not included in this overview and that, like most things in life, the specific needs depend on the specific facts.)

CASL requires every CEM to have certain content, namely (the "Content Requirements"):