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ARTICLE · 30 SEPTEMBER 2014

CASL’s Next Wave: Installation Of Computer Programs

Borden Ladner Gervais LLP
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CASL creates new rules for email marketing and other e-communications by requiring that recipients consent to receiving commercial electronic messages.

CanadaMedia, Telecoms, IT, Entertainment
Adrian Liu
Adrian Liu
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On July 1, 2014, most provisions of Canada's new anti-spam law (commonly known as "CASL") came into force. These provisions create new rules for email marketing and other e-communications by requiring that recipients consent to receiving commercial electronic messages (or "CEMs"), and by requiring the messages to contain certain content, including a mechanism to unsubscribe. In the months leading up to July 1, Canadian and foreign organizations alike have been updating their e-communication practices to comply with CASL. Please see our website blg.com/antispam for more details.

CASL APPLIES TO COMPUTER PROGRAMS

Although CASL focuses on the sending of "spam", it also has rules dealing with the installation of computer programs and the alteration of transmission data in an electronic message. These provisions come into force on January 15, 2015. The purpose of CASL is to improve the efficiency and privacy of e-communications; hence these provisions are aimed

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