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ARTICLE · 07 MAY 2020

Busting The Myths: False And Misleading Advertising Amid COVID-19

Blake, Cassels & Graydon LLP
Blake, Cassels & Graydon LLP
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Blake, Cassels & Graydon LLP

Blake, Cassels & Graydon LLP

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With rising concerns about the global spread of COVID-19, there is an unprecedented demand for certain health products. Governments around the world are looking for fast and alternative ways to...

CanadaMedia, Telecoms, IT, Entertainment

With rising concerns about the global spread of COVID-19, there is an unprecedented demand for certain health products. Governments around the world are looking for fast and alternative ways to source key products and equipment in the fight against COVID-19, including by providing emergency and interim approval pathways for the manufacture and sale of masks and personal protective equipment, diagnostic tools, hand sanitizers, ventilators and more.

Amid this "new normal", governments are urging both businesses and consumers to be prudent and diligent in order to avoid false and misleading claims about the ability of products to prevent, treat, or cure the virus.

On March 27, Health Canada warned Canadians about the risks of buying products that make false or misleading claims to prevent, treat or cure COVID-19. Health Canada indicated that it had issued warning letters to multiple companies directing them to immediately remove certain false and misleading claims

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