With rising concerns about the global spread of COVID-19, there
is an unprecedented demand for certain health products. Governments
around the world are looking for fast and alternative ways to
source key products and equipment in the fight against COVID-19,
including by providing emergency and interim approval pathways for
the manufacture and sale of masks and personal protective
equipment, diagnostic tools, hand sanitizers, ventilators and
more.
Amid this "new normal", governments are urging both
businesses and consumers to be prudent and diligent in order to
avoid false and misleading claims about the ability of products to
prevent, treat, or cure the virus.
On March 27, Health Canada
warned Canadians about the risks of buying products
that make false or misleading claims to prevent, treat or cure
COVID-19. Health Canada indicated that it had issued warning
letters to multiple companies directing them to immediately remove
certain false and misleading claims