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ARTICLE · 14 DECEMBER 2005

Bill C-37: Canada Soon To Have A "Do-Not-Call" List

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Telemarketing has recently found itself in the spotlight with Bill C-37's proposed do-not-call legislation. Talk of a national do-not-call list has buzzed around Canada for some time and it seems proponents will soon have their way.

CanadaMedia, Telecoms, IT, Entertainment
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Article by Bill Hearn & Sacha Isaacksz, Student-at-law

Originally published in the Advertising & Marketing Bulletin November 2005

Telemarketing has recently found itself in the spotlight with Bill C-37's proposed do-not-call legislation. Talk of a national do-not-call list has buzzed around Canada for some time and it seems proponents will soon have their way. Given that Canadians buy over $16 billion in goods and services over the phone each year, telemarketing has been an effective tool for marketers to connect with consumers.1 However, the increased use of telemarketing to promote goods and services combined with a move towards greater protection of personal privacy seem to be driving more intense scrutiny of telemarketing practices. Bill C-37 is a significant addition to existing legislation and has raised some controversy amongst consumers and marketers.

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