Ask An Expert: Key Risks And Considerations Relevant To Performers Who Are Active On Social Media

Performers have a public persona and many use social media as a tool for self-promotion. As such, should performers consider having a private social media account when posting personal information and a public-facing account for work-related posts?

Social media can be a powerful tool for performers seeking to cultivate their public image or personal brand. However, performers should carefully consider what they post on their social media accounts. Performers in the public eye are subject to greater scrutiny and their public posts could be interpreted in an unintended way. For this reason, performers wishing to avoid potential harm to themselves (reputational risk, breach of contract allegations) or to others (defamation, invasion of privacy, rights infringement), should consider maintaining separate public and private social media accounts.