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ARTICLE · 04 NOVEMBER 2016

Advertising Standards Canada Comes Out With An Updated Code And New Guidance On Testimonials And Endorsements

Borden Ladner Gervais LLP
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Under Clause 14 of the Code, advertisers are expressly prohibited from condoning any form of personal discrimination in their ads.

CanadaMedia, Telecoms, IT, Entertainment
Alexandra Nicol
Alexandra Nicol
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Earlier this month, Advertising Standards Canada ("ASC") revised its Canadian Code of Advertising Standards ("Code"). The amendments, which are already in effect, include new and updated definitions, new guidance on testimonials and endorsements as well as clarification on what is considered unacceptable depictions and portrayals.

ASC's Code, first published in 1963, has been revised throughout the years in order to address trends in advertising. It provides advertisers with criteria and guidelines to determine whether their advertisements are acceptable and it provides both a consumer and an advertising complaint procedure to tackle alleged violations of the Code.

New and updated definitions

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