Yes, by any statement, oral or written, which lowers the
reputation of business in the minds of reasonable people. Unlike an
individual, a business can only sue for loss of business/customers
and not for personal loss of reputation.
In what circumstance can a business be defamed?
This issue arises most commonly through customer complaints,
particularly those posted on the Internet. Anything posted on the
Internet is difficult to remove and can get wide exposure very
quickly.
What can a business do if it feels it has been defamed?
Businesses which have been defamed can commence an action against
the individual or entity that "published" the defamatory
material.
When should a business seek legal advice?
