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ARTICLE · 06 JUNE 2017

Pricing Innovation - Legal Innovation Now

Applied Strategies, Inc.
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Law firms say they are innovating in how they charge clients, but the rubber has yet to hit the road. There is good news for law firm websites. There is a new series of non-differentiating phrases...

CanadaLaw Practice Management
Stephen Mabey
Stephen Mabey
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Law firms say they are innovating in how they charge clients, but the rubber has yet to hit the road.

There is good news for law firm websites. There is a new series of non-differentiating phrases that can be used in conjunction with the existing ones such as:

  • Client focused
  • Excellence in client service
  • Effective delivery of legal services
  • Collaborative
  • Cost effective
  • Great relationships
  • Teamwork
  • Partnering with our clients

The new phrases include - innovative services; an innovative approach to the practice of law; innovation, etc.

The reason it is non-differentiating is that the concept of innovation in pricing and provision of legal services, with the general exception of those involved in firm management, is very much in a trickle-down mode with most partners.

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