As the coronavirus crisis worsens in North America and the world
with each passing day, one thought that creeps into everybody's
mind right now is, "when will this all end?". The short
answer is no one has a clue.
Some say as early as this summer (refuse to give any credence to
the President's latest prediction of the end of April). At the
same time allegedly, The New York Times got a hold of a
leaked 100-page document from the US government, which expects the
pandemic to last 18 months or longer, resulting in
"significant shortages for government, private sector, and
individual US consumers."
So suffice to say it is not going away overnight, and firms need
to act now on various survival tactics that work best for them.