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ARTICLE · 14 APRIL 2025

Hard To Build, Easy To Lose: Developing And Maintaining A Good Reputation

Your reputation is something that develops over time but can be instantly and irreparably damaged by a single poor decision. As a lawyer, your ability to grow your practice and find new opportunities...

CanadaLaw Department Performance

Your reputation is something that develops over time but can be instantly and irreparably damaged by a single poor decision. As a lawyer, your ability to grow your practice and find new opportunities is heavily influenced by the reputation you cultivate. You begin cultivating your reputation from the moment you meet legal professionals. For many of us, the process begins in law school, but for others, it begins even earlier.

1. Treat every task as important.

While you need to manage your time appropriately, remember that when a client or colleague asks for your assistance, the task is important to them and should be equally important to you.

2. Follow your word.

If you say you will do something, do it. Whether it's a work assignment or a social commitment, people expect you to follow through.

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The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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