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ARTICLE · 20 MAY 2015

Your Mobile App: Protecting Trademark Rights In A Mobile World

Smart phones are everywhere, on the streets, in restaurants, in backyards, at airports, in offices, and in homes.

CanadaIntellectual Property

Smart phones are everywhere, on the streets, in restaurants, in backyards, at airports, in offices, and in homes. With the growing popularity of smart phones, comes the growing popularity of mobile applications which run on smart phones. How to address the challenges of intellectual property ("IP") in the mobile world; was one of the topics discussed during the recent International Trademark Association ("INTA") annual meeting held in San Diego, United States.

INTA is a professional association of international trademark practitioners. The annual meetings are attended by thousands of IP practitioners from countries all over the world. Topics of pressing concerns to these professionals and the companies they represent are discussed at annual meetings. The growing popularity of online and mobile technologies and the challenges created by such popularity attracted attention at this year's INTA annual meeting.

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