Businesses today operate in a global, borderless environment, in
which social media platforms allow them to market and distribute
their goods and services around the world with ease. As a result,
it has become more difficult to protect and enforce a company's
intellectual property rights online. For example, an alleged
infringer could circumvent a country-specific restriction to access
certain material by simply changing his or her 'virtual'
location. This is posing an interesting question for the courts,
and has led to a recent Supreme Court of Canada
(SCC) decision in which the SCC ordered a
worldwide injunction against a third party in order to ensure that
an alleged infringer could not circumvent a national restriction.
(Google Inc. v. Equustek Solutions Inc., 2017 SCC 34 (the
Worldwide Injunction Decision)).
