On September 7, 2011, the Internet Corporation for Assigned
Names and Numbers (ICANN) approved the registration of domain names
ending in .xxx. ICM Registry, which is responsible for
managing .xxx domain names, is operating simultaneously Sunrise A
and B periods which will both end on October 28, 2011.
Sunrise A
This period is dedicated to members of the adult sponsored
community which own registered trade-marks or existing top level
domain names to register their .xxx domain names.
Sunrise B
This period is intended especially for brand owners who are
non-members of the adult sponsored community to file an application
to opt-out from the .xxx domain name registration. Owners of
registered trade-marks will have the opportunity to file an
application with an accredited registrar to permanently block
their trade-marks from being registered as .xxx domain names by
third parties.