Regardless of the particular industry in which a business
operates, organizations encounter a variety of sources of
intellectual property (IP) assets within the normal course of
business. Some of the most prevalent and valuable IP assets
encountered within a business, include: technologies, brands &
logos, inventions & products, software, novel designs, unique
processes and secret formulas.
Whether a business operates on a small scale, or on a large
multinational platform, it is important that businesses take
proactive measures to protect their IP assets so that they may
continue to obtain the full financial benefit that IP assets
ultimately provide.
When assessing an organization's IP assets in an effort to
revise, strengthen or simply maintain current practices, it may be
helpful to reference these fundamental IP protective measures: