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ARTICLE · 01 APRIL 2015

Dubious New Domain Name Extensions Available – Protect Your Brand!

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Domain names in the new extensions .sucks, .adult and .porn are now available for registration or are launching soon.

CanadaIntellectual Property
Alison Hayman
Alison Hayman
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Domain names in the new extensions .sucks, .adult and .porn are now available for registration or are launching soon.

Companies and individuals may wish to purchase domain names that correspond to their key trademarks in these new generic Top-Level-Domains (gTLDs) as a defensive brand protection strategy.

For most businesses, the .sucks registry will be the most important one to consider, while .porn and .adult domain names may be of greater interest to celebrities and companies whose businesses lend themselves to websites with these extensions.

The .sucks registry opens on March 30, 2015. At that time it will cost approximately US$2499 to buy a .sucks domain name corresponding to a registered trademark. Applicants will need to have recorded their trademarks with the Trademark Clearinghouse operated by Deloitte in order to apply for a corresponding domain during this initial phase, called the Sunrise Period. Cassels Brock & Blackwell LLP can help applicants

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