In a story that seems tailor made for alliterative headlines,
the recent acquisition of Calgary’s Banded Peak Brewing by
Labatt Breweries of Canada has raised questions about the fate of
the trademark BARLEY BELT.
Banded Peak Brewing applied to register the trademark in Canada
in 2018 as part of a cooperative marketing effort
among the small-scale craft brewers in the neighbourhood, including
Banded Peak, Cabin Brewing, Annex Ale, Born Colorado, Confluence,
Establishment, Legend 7, O.T., Paddy’s and Village Brewery.
In other words, some of the heavy hitters of the Calgary
craft beer scene.
Last month, after Banded Peak left the ranks of the small-scale
craft brewers and joined the Labatt family, the trademark appears
to have fallen into the hands of big beer.
