A robust intellectual property (IP) strategy is crucial,
particularly in the current business climate. We invited members of
BLG's multidisciplinary
Intellectual Property Group to share their expertise on
maximizing IP in a COVID-19 economy, prioritizing your most
valuable IP, important changes to the Patent Act and
future directions in IP litigation.
From an IP perspective, how can business owners and
entrepreneurs pivot out of COVID-19?
Brandon Evenson:
We're seeing an increase in the number of research and
development collaborations between companies, and we suspect this
is to help offset some of the risk and uncertainty from COVID-19.
This could be a great approach to pivoting out of the pandemic,
with benefits such as cost sharing, managing shared resources and
access to the collaborators' specialized expertise.
