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ARTICLE · 24 JANUARY 2025

New Proposed Guidelines Regarding Environmental Claims - Canada's Competition Bureau Holds A Public Consultation

Borden Ladner Gervais LLP
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Following an initial round of consultation held during the summer of 2024, the Competition Bureau (the Bureau) has published its proposed guidelines (the Proposed Guidelines) concerning environmental claims.

CanadaEnvironment
Candice Kloes
Candice Kloes
Roark Lewis
Roark Lewis
Denes Rothschild
Denes Rothschild
Rick Williams
Rick Williams
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Following an initial round of consultation held during the summer of 2024, the Competition Bureau (the Bureau) has published its proposed guidelines (the Proposed Guidelines) concerning environmental claims. The Bureau has launched a public consultation to solicit feedback from Canadians on the Proposed Guidelines – the deadline is February 28, 2025.

The Proposed Guidelines respond to recent amendments to the Competition Act, which added new explicit provisions targeting misleading environmental benefits claims (greenwashing). Visit BLG's article on the new greenwashing provisions for more on this.

Set out in the Proposed Guidelines are 6 principles for compliance, which build on the Bureau's Deceptive Marketing Practices Digest — Volume 7, as well as a set of "frequently asked questions" that provide insight to the Bureau's enforcement approach to environmental claims.

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