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ARTICLE · 29 JULY 2024

Competition Bureau Announces Public Consultation And Guidance On Greenwashing

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On July 22, 2024, the Competition Bureau (the "Bureau") announced that it is launching a public consultation to gather stakeholder feedback relating to the interpretation and application...

CanadaEnvironment
Robin Spillette
Robin Spillette
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On July 22, 2024, the Competition Bureau (the "Bureau") announced that it is launching a public consultation to gather stakeholder feedback relating to the interpretation and application of the new greenwashing provisions of the Competition Act (the "Act"). Contemporaneously with this announcement, the Bureau also published a new issue (Volume 7) of its Deceptive Marketing Practices Digest, focusing on the application of provisions of the Act which existed prior to the amendments to environmental claims. As discussed below, the Digest does provide limited new guidance regarding environmental "claims about the future" (such as net zero claims).

By way of background, as described in our previous blog post, significant competition law reform has recently taken place in Canada, including the passage of Bill C-59 on June 20, 2024. This Bill introduced two new civil provisions to the Act focusing on environmental claims:

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