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ARTICLE · 16 MAY 2012

Reinventing Fire: Amory Lovins

Reinventing Fire is Amory Lovins’ new TED talk on a smart 50 year energy plan.

CanadaEnergy and Natural Resources

Reinventing Fire is Amory Lovins' new TED talk on a smart 50 year energy plan. He shows how the US (and Canada) can choose to save $5 trillion, improve national security, increase jobs, reduce carbon emissions, and stop subsidizing its enemies by getting off oil and coal. How? Conserve, and switch to renewables, on a very large scale. It's inspiring, credible, persuasive, smart and packed with data. How many people know, for example, that there is now more renewable electricity generation in the world than nuclear? That reliable electricity can be provided by a diverse, distributed, mostly renewable system? That Portugal's electrical generation is already 45% renewable? That the retrofit of the Empire State Building paid for itself in 3 years by saving energy? That carbon fibre electric cars will be for sale next year? That big energy savings are often cheaper than small ones? That peak oil demand may come this decade, i.e. that demand for oil could start to fall before

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