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ARTICLE · 24 NOVEMBER 2020

Modelling Traditional Big Law: A Devil's Bargain, Or A Path To Something New For Clients?

In 2017, In-House Counsel Network (shout out to the ICN) invited me to give a talk on adaptive models for delivering legal services.

CanadaEnergy and Natural Resources

In 2017, In-House Counsel Network (shout out to the ICN) invited me to give a talk on adaptive models for delivering legal services.

They asked me, because the law firm arm of the CITO Energy Group is a "New Law" venture. They also asked me, because I have been around quite a few law firms in twenty-three years of practice. As a partner, associate and client. Big firms and small firms. Old firms and new firms. Firms in Canada, and firms in England, Russia, Kuwait and China.

In researching for the ICN talk, I realized something. I had never seen an economic model for a "Traditional" or "Big Law" firm. The first thing a client does is model a new investment – and yet I had never seen (from the inside or outside) a Big Law firm take that step. A noteworthy fact all by itself.

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