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ARTICLE · 22 JANUARY 2015

Terminated For Tweeting: A Tale Of Two Toronto Firefighters

McCarthy Tétrault
McCarthy Tétrault
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McCarthy Tétrault

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When used properly, social media can be a powerful tool for connecting individuals, marketing businesses and mobilizing the masses behind a cause.

CanadaEmployment and HR

When used properly, social media can be a powerful tool for connecting individuals, marketing businesses and mobilizing the masses behind a cause. However, many organizations have learned the hard way that inappropriate social media use by employees can have a detrimental effect on an organization's reputation.

That is why it is not surprising to see so many accounts of people losing their jobs over their ill-advised social media use. But as our colleague in Vancouver recently noted, not all social media transgressions will justify termination.

Many will recall the headlines of many national news outlets that reported the termination of two Toronto Fire Fighters for their inappropriate use of Twitter. The future of these individuals as firefighters was decided in two recent arbitration decisions which also provide guidance for employers seeking to discipline employees over social media use.

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