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ARTICLE · 09 JANUARY 2013

Why Canadian Charities Suck At Mobile Fundraising

Borden Ladner Gervais LLP
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Smartphone penetration is nearing 50% in Canada.

CanadaCorporate/Commercial Law
Anna Naud
Anna Naud
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Smartphone penetration is nearing 50% in Canada. But there's been a 24% decrease in the number of organizations with an active text-to-give program.1

Actually, according to Katherine Winchester from the Mobile Giving Foundation Canada, a measly 114 Canadian charities have registered for mobile giving.2 I first thought I had heard that number incorrectly. Only, I just did a rough count on their site and it's not wrong. A total of 114 charities, out of 85,000 registered Canadian charities, are working in the mobile realm. That's less than 0.15%.

This number surprised me. It floored me. And then it didn't.

Outside of emergencies, we have yet to see any fantastically successful text-to-give campaigns. Mobile is expense, it cultivates one-off giving, and it's a technology many of us are just trying to understand. If the big charities have yet to master mobile, than small and large charities - for the most part - are writing it off. You're doing well if you can

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