Uniformity and consistency among all franchisees in a network
are critical to its success and sustainability.
For current and potential customers, it is important to be able
to easily recognize the franchised businesses of the same network
and to have a positive and similar buying experience from one
franchised business to another.
This is a prerequisite for developing a healthy synergy among
the franchised businesses within the network and a favourable
reputation for the network as a whole, which will obviously benefit
the franchisor and, equally, each franchisee.
Uniformity is also essential to the management of a network. The
more differences, even minor ones, there are among the franchisees
in a network, the more complicated the management of the network
will be. Comparing the performance data of each franchised location
will also become more difficult and less reliable.
