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ARTICLE · 26 AUGUST 2016

Tips For Startups – So You Want To Crowdfund?

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In 2012 we published an article on the future of crowdfunding and whether it could help finance innovation by providing Canadian businesses with a new source for capital.

CanadaCorporate/Commercial Law
McMillan LLP
McMillan LLP
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In 2012 we published an article on the future of crowdfunding and whether it could help finance innovation by providing Canadian businesses with a new source for capital. Fast forward to 2016 and interest in crowdfunding has grown immensely within the startup community. Crowdfunding can be a useful tool for startups; however it is not without its disadvantages. Given its potential value, every startup should understand both what crowdfunding is and when to use it.

What is Crowdfunding

Crowdfunding involves raising capital by soliciting relatively small amounts of money from a large number of individuals. In exchange for money funders generally receive value in return, which can be in the form of a reward, a presale, interest payments, or equity in the startup.

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