Startups Need Quality Advisors (Agreements)

Attracting a venerable group of advisors is a crucial step for startups and emerging growth companies. It may feel like a daunting task to ask a potential advisor to sign an Advisor's Agreement. However, setting clear expectations from the beginning will go a long way to creating an accountable, transparent relationship with this new advisor. Esteemed advisors know that as a startup, you are strapped for cash. Don't fret. Many advisors will look at the opportunity as a whole to see if this relationship can provide something other than cash in return for their services (i.e. networking opportunities or contributing to a particular field). In any case, one of the most popular ways of attracting a top-notch advisor is by offering equity in return for advisory services.