Selling A Business: Write The Story Before Announcing The Ending

Partner and Chief Client Strategy and Visibility Officer at BCF, Manon Goudreault also knows the sale of a business from the inside. Having founded, led and then sold the agency dada, she offers both a professional and a personal perspective on an aspect that is sometimes left until the end of the process: communication. Because a transaction is not simply announced. Its story is prepared well in advance.

Once upon a time...

Great stories often begin this way. They introduce us to characters, a world, and what drives them. Then something happens. The story takes a turn. The characters must adapt. And, in the end, we understand where it has all led us.

The simplest stories have always followed this pattern. Disney turned it into a true formula: once upon a time... then one day... and so... and finally...