Now more than ever, companies are expanding globally and
conducting business with individuals, companies and nations with
different languages, cultures, business ethics and practices. When
exploring international business opportunities that might include
starting or expanding an existing business, there are various
considerations that tend to dominate the discussion. What are the
startup costs? How will you market your product or service in this
new country? What language barriers and cultural issues might you
face? What employment decisions are you going to make? Will this
venture be profitable?
These are all important questions and, if not properly
considered, could result in the failure of the business venture and
a wasted opportunity. However, some of the issues that are not
always at the forefront of the minds of decision makers are exactly
with whom the company will be doing business and what they will be
doing on your behalf. These are important considerations