Is An ICO Right For Your Company?

Since the cryptocurrency mania hit in 2017, there has been no trendier, and in many cases, no more successful way to raise money than to sell tokens in what has become most commonly known as an "initial coin offering" or "ICO."

There are dozens of cautionary tales written to potential token investors, and certainly a cautious approach is a wise approach when considering any purchase, including cryptographic tokens. However less commonly discussed are the issues companies should consider when when contemplating going down the token sale path. Many legitimate companies stare down this path every day, trying to decide whether a token sale is  for them. Because like the investor experience, a company can also face a number of perils in the crypto token realm, and for the uneducated, these perils can be fatal.