Traditional bricks-and-mortar franchising is generally
associated with businesses operating inside of malls, strip plazas,
power centres or storefronts. Most of the opportunities that
a franchisor makes available to a franchisee are located within
these conventional venues. However, franchised businesses do
exist beyond the confines of those sites, as franchisors are
regularly seeking new ways to appeal to a captive audience.
The potential for the success of these locations is hard to ignore
given the reality of a large prospective customer base isolated in
one specific area with a limited number of choices for purchasing
products and services.
Airports, movie theatres, amusement parks, zoos, campuses,
hospitals, casinos, sports arenas, highway service centres –
these are just a handful of examples of locations for
non-traditional franchising. Subway made headlines a few
years ago when it announced the opening of a restaurant atop a
crane being used for
