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ARTICLE · 09 JULY 2014

CASL Is Here – Now What? Practical Issues For Insurers And Brokers

Cassels
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Broadly speaking, CASL is a complex piece of legislation which is often ambiguous and contains a multiplicity of exemptions and implied consents.

CanadaCorporate/Commercial Law
Bernice Karn
Bernice Karn
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"You are receiving this message either because you have opted in to our email list, you are one of our customers or you work for an organization with which we have a relationship."

As of July 1, 2014, this type of message may become a familiar refrain in the emails you receive. Canada's new anti-spam law (commonly known as "CASL") prohibits the sending of any type of non-exempt "commercial electronic message" ("CEM") unless the recipient has first provided his or her informed, express, opt-in consent or consent can be implied.

Broadly speaking, CASL is a complex piece of legislation which is often ambiguous and contains a multiplicity of exemptions and implied consents that are found throughout the statute and its associated regulations. It also has "teeth", given the severe administrative monetary penalties of up to C$10 million per violation (in the case of corporations and other legal entities), C$1 million per violation (for individuals), vicarious

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