This bulletin is intended for franchisors, executives
and managers of franchise networks, and franchise
consultants.
Even though training is the first channel through which the DNA
of a franchise concept can be replicated, it is not easy to set up
and properly monitor training programs within a multilevel
organization (such as a franchise network).
Proper training for each person's role is just as necessary
for a network's managers and employees, as for its franchisees,
their executives, their managers and most, if not all, of their
employees.
One risk, specific to multilevel organizations, is that of
"playing broken telephone", whereby the quality of the
message is diluted from one person to the next until it becomes
completely distorted and no longer achieves its purpose.
