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ARTICLE · 04 SEPTEMBER 2019

Playing By The Rules: Legal Considerations Concerning Promotional Contests In Canada

Alexander Holburn Beaudin + Lang LLP
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Contests (i.e. a game of skill, chance, or mixed skill and chance) are useful marketing tools that individuals and organizations often employ to promote their goods, services, or other commercial interests.

CanadaAntitrust/Competition Law

INTRODUCTION

Contests (i.e. a game of skill, chance, or mixed skill and chance) are useful marketing tools that individuals and organizations often employ to promote their goods, services, or other commercial interests. While the logistics of setting up and running a contest may seem conceptually simple, care must be taken to ensure that each contest is compliant with legal requirements including those arising under the Competition Act, the Criminal Code, privacy legislation and Canada's anti-spam legislation ("CASL").

The following is a list of non-exhaustive legal considerations concerning the administration of promotional contests in Canada.

LEGAL CONSIDERATIONS

1. Contest Type

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The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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