INTRODUCTION
Contests (i.e. a game of skill, chance, or mixed skill and
chance) are useful marketing tools that individuals and
organizations often employ to promote their goods, services, or
other commercial interests. While the logistics of setting up and
running a contest may seem conceptually simple, care must be taken
to ensure that each contest is compliant with legal requirements
including those arising under the Competition Act, the Criminal
Code, privacy legislation and Canada's anti-spam legislation
("CASL").
The following is a list of non-exhaustive legal considerations
concerning the administration of promotional contests in
Canada.
LEGAL CONSIDERATIONS
1. Contest Type