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ARTICLE · 19 FEBRUARY 2014

Misleading Advertising – Competition Bureau's Enforcement Priorities

McCarthy Tétrault
McCarthy Tétrault
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On February 4, 2014, Lisa Campbell, Deputy Commissioner of the Fair Business Practices Branch, and Sophie Beaulieu, Competition Law Officer, participated in a lunch seminar at McCarthy Tétrault’s Montreal office to discuss the Competition Bureau’s current enforcement priorities and recent enforcement actions in the area of misleading advertising and marketing. The following are key takeaways from their presentation.

CanadaAntitrust/Competition Law
Dominic Thérien
Dominic Thérien
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On February 4, 2014, Lisa Campbell, Deputy Commissioner of the Fair Business Practices Branch, and Sophie Beaulieu, Competition Law Officer, participated in a lunch seminar at McCarthy Tétrault's Montreal office to discuss the Competition Bureau's current enforcement priorities and recent enforcement actions in the area of misleading advertising and marketing. The following are key takeaways from their presentation.

Recognizing the growing importance of the digital economy, the Bureau continues to focus on online and mobile advertising, as well as mobile payment:

  • Through various initiatives at the national and international level, including a workshop held last fall with University of Ottawa's Canadian Internet Policy and Public Interest Clinic, the Bureau looks at emerging online and mobile advertising technologies and trends. The Bureau monitors these developments not only to detect potential misleading claims and representations to consumers, but also to

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