In late 2023, the Canadian government introduced legislation
into Parliament (Bill C-59) that proposed significant amendments
to the Competition Act (the
"Act").
A number of the proposed changes to the Act relate to the
environment. Two impact the Act's deceptive marketing
provisions. First, Bill C-59 adds a new provision specific to
statements/guarantees of a product's benefits for protecting
the environment or mitigating the environmental and ecological
effects of climate change. Second, the Bill will allow private
parties to bring deceptive marketing applications at the
Competition Tribunal. Currently, only the Competition Bureau can
bring such an application.
Finally, the proposed amendments also contain a certification
mechanism for environmental agreements. Under the proposed
framework, the Bureau will be able to issue a certificate with
respect to proposed environment-related collaborations, exempting
them from the criminal and civil competitor