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ARTICLE · 04 MAY 2016

Commissioner Knuckles Down On Moose Knuckles' Use Of "Made In Canada" Claims

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On April 26, 2016, the Commissioner of Competition brought an application to the Competition Tribunal against Moose International Inc., a manufacturer of premium winter jackets under the Moose Knuckles brand.

CanadaAntitrust/Competition Law
Christopher Hersh
Christopher Hersh
Imran Ahmad
Imran Ahmad
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On April 26, 2016, the Commissioner of Competition (the "Commissioner") brought an application to the Competition Tribunal (the "Tribunal") against Moose International Inc., a manufacturer of premium winter jackets under the Moose Knuckles brand.

The application was brought under the civil deceptive marketing provisions of the Competition Act (the "Act") and alleges that the company misled consumers by advertising their jackets as being "Made in Canada". The Commissioner alleges that Moose Knuckles jackets are "mostly manufactured in Vietnam and Asia" with "only the finishing touches" being done in Canada. Further, the application alleges that consumers are willing to pay a premium for products that are "Made in Canada" and that manufacturers must provide consumers with accurate country of origin information so that they can make informed purchases. This is the first challenge by the Commissioner of an alleged misleading use of a "Made in Canada" claim. 

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