Log in or register
Share on LinkedInShare on LinkedIn

ARTICLE · 23 JUNE 2025

Coming June 20, 2025 – Private Applications For Deceptive Marketing Practices

Aitken Klee LLP
Explore more from Aitken Klee LLP

Canadian content creators should be aware of Bill C-59's amendments to the Competition Act that will take effect on June 20, 2025.

CanadaAntitrust/Competition Law
Leslie Caswell
Leslie Caswell
Alyssa Gaffen
Alyssa Gaffen

Canadian content creators should be aware of Bill C-59's amendments to the Competition Act that will take effect on June 20, 2025. The Competition Act applies to anyone who is promoting a product, service or any business interest in Canada, including influencers posting about their sponsors/affiliates (see the Competition Bureau's bulletin on Influencer Marketing and the Competition Act). This post focuses on a new path to challenge "deceptive marketing practices".

What do I need to know? Part VII.1 of the Competition Actdescribes different types of deceptive marketing practices that are considered "reviewable conduct" by the Commissioner of Competition. For example, one reason why you must disclose when your post is an #ad is section 74.01, which prohibits making a representation to the public that is false or misleading in a material respect. Previously, only the Commissioner could challenge deceptive marketing practices and seek remedies under section 74.1 (such

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

Register for freeORLog in

View source

Related Articles

Legal Intelligence Newsletters: sign up for the latest legal and regulatory news on your chosen topics

Read more about

Related Comparative Guides

See more popular content from

Article

Cassels On Competition: October 2026

More particularly, the Plaintiff had argued that the drip pricing provision in subsection 52(1.3) of the Competition Act requires “all-inclusive pricing” and forbids all forms of “fragmented or segmented pricing,” and that Ticketmaster’s partitioned price representations are thus prohibited as a criminal conduct and amount to false or misleading representations covered by the criminal misleading advertising provision in section 52
CanadaAntitrust/Competition Law
Cassels
Cassels
Article

Competition Bureau Reaches Consent Agreement With Empire Company Limited Regarding Grocery Property Controls

The Competition Bureau of Canada has entered into a consent agreement with Empire Company Limited, parent of major grocery chains including Sobeys and Safeway, restricting the company's use of property controls that limit competition. This agreement prohibits Empire from enforcing certain restrictive covenants and exclusivity clauses that prevent other grocers from operating nearby, despite Empire's earlier voluntary commitments. The Bureau's action signals heightened regulatory scrutiny of property control
CanadaAntitrust/Competition Law
Blake, Cassels & Graydon LLP
Blake, Cassels & Graydon LLP
Article

Pre-Merger Notification Guide: Canada’s Competition Act

This comprehensive guide examines the pre-merger notification requirements under Canada's Competition Act, providing essential information for parties considering transactions that may trigger mandatory filing obligations. The guide outlines the thresholds, procedures, and compliance considerations that businesses must navigate when planning mergers and acquisitions in the Canadian market.
CanadaAntitrust/Competition Law
Davies Ward Phillips & Vineberg LLP
Davies Ward Phillips & Vineberg LLP
Article

Kalibrate Consent Agreement Targets Third-Party Information Sharing As Abuse Of Dominance

On September 24, 2026, the Competition Bureau (Bureau) announced it had entered into a consent agreement with Kalibrate Canada Inc. (Kalibrate) to address concerns regarding Kalibrate’s collection and distribution of detailed retail fuel data through its Kalibrate Market Intelligence product (KMI). More broadly, the matter signals the Bureau’s willingness to challenge information-sharing arrangements under multiple provisions of the Competition Act (Act), including through abuse of dominance where the intermediary itself is alleged to be dominant.
CanadaAntitrust/Competition Law
Blake, Cassels & Graydon LLP
Blake, Cassels & Graydon LLP