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ARTICLE · 04 AUGUST 2025

ChatCCB: The Competition Bureau Invites Discussion On Algorithmic Pricing

McCarthy Tétrault
McCarthy Tétrault
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On June 10, 2025, the Competition Bureau released its discussion paper on "Algorithmic pricing and competition", inviting interested parties to provide feedback by August 4, 2025 Although...

CanadaAntitrust/Competition Law
Nikiforos Latrou
Nikiforos Latrou
Debbie Salzberger
Debbie Salzberger
Michael Cui
Michael Cui
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On June 10, 2025, the Competition Bureau released its discussion paper on "Algorithmic pricing and competition", inviting interested parties to provide feedback by August 4, 2025 Although the paper does not include policy recommendations, it provides useful insight into the Bureau's current views on this emerging issue and areas of interest for further study. Of particular note:

  • A definition of "algorithmic pricing" will likely include three components: (1) automation (runs on an algorithm), (2) the algorithm engages in price optimization for products and services, and (3) the algorithm uses a variety of data sources as an input to inform its pricing recommendations.
  • Algorithmic pricing can both promote competition by encouraging innovation and efficiency and hurt competition by facilitating price coordination, price discrimination, and misleading consumers about the collection of their data.

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