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ARTICLE · 01 FEBRUARY 2021

Bogus Trial Offer Scheme Lands Business $15 Million Fine

A Canadian Competition Bureau investigation concluded that Revive You Media operated a subscription trap scam.

CanadaAntitrust/Competition Law

A Canadian Competition Bureau investigation concluded that Revive You Media operated a subscription trap scam. It provided the false impression on its websites that consumers were ordering free trials without any further obligations when in fact consumers were unwittingly signing-up for monthly subscriptions in excess of $100. The company used claims such as "risk-free trial" and "just pay a small shipping fee" to mislead consumers. The real cost and nature of the offers were not disclosed on the company's websites in a way that was clear and apparent for consumers.

Revive You Media (1806369 Alberta Limited) pleaded guilty in the Ontario Court of Justice for promoting deceptive free trial offers for health and dietary supplements. The company was fined $15 million and was also subjected to a ten-year court order prohibiting it from any direct or indirect involvement in promoting deceptive trial offers. Potential penalties for breaking the order include a fine or up

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