A Canadian Competition Bureau investigation concluded that
Revive You Media operated a subscription trap scam. It provided the
false impression on its websites that consumers were ordering free
trials without any further obligations when in fact consumers were
unwittingly signing-up for monthly subscriptions in excess of $100.
The company used claims such as "risk-free trial" and
"just pay a small shipping fee" to mislead consumers. The
real cost and nature of the offers were not disclosed on the
company's websites in a way that was clear and apparent for
consumers.
Revive You Media (1806369 Alberta Limited) pleaded guilty in the
Ontario Court of Justice for promoting deceptive free trial offers
for health and dietary supplements. The company was fined $15
million and was also subjected to a ten-year court order
prohibiting it from any direct or indirect involvement in promoting
deceptive trial offers. Potential penalties for breaking the order
include a fine or up