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ARTICLE · 26 JUNE 2024

Bill C-59 Becomes Law: Competition Act Hit By A Green Wave

Canada's latest competition law amendments create new rules for businesses' environmental operations and messaging. On June 20, 2024, Bill C-59, Canada's...

CanadaAntitrust/Competition Law

Canada's latest competition law amendments create new rules for businesses' environmental operations and messaging. On June 20, 2024, Bill C-59, Canada's, Fall Economic Statement Implementation Act, 2023, received Royal Assent and became law. Among many other things, this legislation makes significant amendments to the Canadian Competition Act (the “Act”).

The amendments include important new provisions regarding claims and conduct pertaining to “greenwashing” and collaborations intended to improve the environment:

  • new reverse-onus deceptive conduct provisions require businesses to substantiate representations about the benefits of products or practices for the environment; and

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