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ARTICLE · 09 SEPTEMBER 2024

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Glass Half Full Or Half Empty: An Overview On The Brazilian Data Protection Landscape Since Its Hallmark Act

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The Brazilian General Data Protection Act (Law No. 13,709), given the acronym "LGPD" in Portuguese, was enacted in August 2018 and now reaches its 6th anniversary.

BrazilPrivacy

The Brazilian General Data Protection Act (Law No. 13,709), given the acronym "LGPD" in Portuguese, was enacted in August 2018 and now reaches its 6th anniversary. It is undoubtedly the most significant milestone for data protection in the country.

The Act aims to protect the fundamental rights of privacy and freedom of individuals, establishing various rules and principles on data processing, for companies and organizations, both public and private, regardless of their size and scope. This includes any and all processing (i.e., collection, processing, storage, sharing, international transfer, among others) of data directly or indirectly related to an individual.

Personal data can be classifies as data directly linked to individuals, such as: email address, identity, social security number, passport number, bank details, photos, biometrics, car license plate, or any data that indirectly identifies the individual: consumption preferences, political affiliation,

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This Mayer Brown article provides information and comments on legal issues and developments of interest. The foregoing is not a comprehensive treatment of the subject matter covered and is not intended to provide legal advice. Readers should seek specific legal advice before taking any action with respect to the matters discussed herein.

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