The Brazilian President has approved a law focusing on data
privacy that is being called, the 'Brazilian GDPR'.
The main goal of the law is to increase personal data privacy
and protection in the country. The law is under the designation of
Law No. 13.709/2018 and expressly amends the previous legislations,
Internet Civil Law no. 12.956 / 2014, and the Information Access
Law n°12.527/2011.
The new law, which was published on August 14, 2018, defines the
rules for data protection in Brazil, and will be effective in 18
months.
What is the law?
The new law will affect everyone who has shared personal data
with companies. Every company will have to inform the owner of the
data that their data is on the company database and ask for consent
before the personal data is used. It will explain how the data is
protected to guarantee the privacy of the users. This also gives
the user the chance to opt-out. This may sound familiar as it is
very similar to the way that the
