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ARTICLE · 26 JUNE 2026

Sideline Conversations: Inside The C-Suite With Brazil (Video)

Gowling WLG
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Sideline Conversations takes listeners beyond the pitch to explore the legal and commercial issues shaping FIFA World Cup 2026.

BrazilMedia, Telecoms, IT, Entertainment
Aarij S. Wasti
Aarij S. Wasti
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As the world enjoys the FIFA World Cup 2026 across Canada, the U.S., and Mexico, Sideline Conversations takes you beyond the pitch to explore the legal and commercial issues shaping the tournament. Hosted by Aarij S. Wasti (Gowling WLG, Toronto), Marlon Hill (WSHC+B, Miami), and Juan Carlos Partida (EC Rubio, Mexico City), your cross-border legal guides to the world’s biggest sporting event.

In Episode 9, the team welcomes special guest Bruno Costa, Director of International Offices & Relations for the Brazilian Football Confederation, for an inside look at how Brazil is preparing for the tournament. Gain insight into what it takes to manage a 91-person delegation, create the proper security infrastructure, and navigate the immense social media noise surrounding the Brazilian squad.

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