Co authored by Rodrigo Ayres
The Federal Council of Pharmacy published Resolution No.
658/2018 to regulate publicity, advertisement and announcement of
activities related to the pharmaceutical profession. Such include
any disclosure arising or promoted by pharmacists, regardless of
the means of communication.
Among the requirements of the new resolution, pharmacists
appearing in advertising promotions must be properly identified,
the content of the advertisement must be based on scientific
evidence for education purposes, as well as for public interest and
in accordance with the ethical principles that govern the
profession.
Such enables the pharmacists to protect themselves and disclose
their activities and services safely, avoiding any misleading and
abusive advertising, which conflicts with the Brazilian Consumer
Protection Code and might induce the patient/consumer to error.
