How Firms Can Implement A Social Media Strategy

Facebook, Twitter, e-mails, blogs, YouTube, Linked-In and Skype - words that we are all familiar with as they permeate our day-to-day lives.

Although most social media started out as a recreational concept, its growth and impact is unprecedented in the commercial realm as well. Many companies now use social media as an opportunity to market themselves in the public domain, while also sharing knowledge and information almost instantaneously.

Today, I will look briefly at how social media affects the relationship and boundaries between employees and employers, and how businesses may approach implementing a social media policy.

Even if banned from using social media on the job, disciplinary matters can arise by comments made by employees outside of work. The classic example is an employee tweeting after a hard day's work "I hate my boss, he is a jerk" etc. and this comment being read across the globe in seconds.