Trade Mark Offensive 2017 - Amendments To The Austrian Trade Mark Protection Act

New regulations to the EU's Trade Mark Law were established with Regulation EU 2015/2424 of the European Parliament and of the Council and Directive EU 2015/2436 of the European Parliament and of the Council from 16.12.2015, which entered into force as of 1 October 2017. By implementing the Trade Mark Directive, the Austrian legislators have adapted the Austrian Trade Mark Protection Act (MSchG) to the European requirements within the amendment BGBl I Nr. 124/2017 from 1.8.2017 comprehensively. The amendment to the Trade Mark Protection Act has been in effect since 1 September 2017 for the most part and facilitates the application process in a number of ways.

The purpose of the Directive is to bring national regulations within the member states as well as their laws into harmony with the Regulation to the EU Trade Mark Law. The adjustment is intended to modernise and simplify national trade mark protection to guarantee faster registration proceedings and to sustain