Proper Trademark Use And Trademark Marking

Registering and monitoring your trademark are important tools to protect your trademark. It is also important to make sure to properly use the trademark and to indicate to the public that a word, logo or other sign functions as your trademark by marking it accordingly.

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Proper trademark use

A trademark should be used in a way that allows it to be immediately recognised as a trademark on a product and its packaging as well as in marketing materials and the like. Otherwise, trademark protection at some point may be forfeited. It is therefore important to follow a few "rules" when using the trademark. How strictly these rules need to be followed depends on the specific circumstances.